Drink Differently
Live Fully
With Flex Appeal
Discover a fresh take on drinking alcohol from author Robbie Jerram – the Fairy Ginmother of mindful moderation.
166 PAGES
16 CHAPTERS
2809 SALES
Meet Robbie Jerram
Robbie Jerram is a drinks writer and founder of The Sipping Club, a global community helping people rethink their relationship with alcohol without shame, pressure to quit, or one-size-fits-all rules.
Known to her community as The Fairy Ginmother of mindful moderation, she blends science, self-awareness, and a splash of humour to spark better conversations, deepen connections, and inspire a more compassionate way of living.
Based in Hampshire, England, she champions the idea that how we drink – as well as what we drink – can spark better conversations, deepen connections, and inspire a more compassionate way of living.
Zebra Striping is the first book in The Art of Mindful Sipping series.
Introducing Zebra Striping
The Art of Mindful Drinking Without Going Sober
What if you don’t have to quit drinking to feel better – just drink differently?
Zebra Striping introduces the modern art of mindful moderation – where flexibility, not restriction, is key.
Forget all-or-nothing rules. This refreshingly light, habit-shifting read helps you rethink your relationship with alcohol through the balanced practice of alternating between alcoholic and alcohol-free drinks within a single occasion.
No rock bottom.
No pressure to quit.
Just better choices, one mindfully flexed sip at a time.
Why You'll Love This Book
Feel Better Without Quitting Drinking
You don’t have to hit rock bottom or give it all up to feel better. Zebra Striping offers a realistic and compassionate way to feel more in control, clear-headed, and confident—while still enjoying a drink when it feels right. It's about drinking in a way that supports your well-being, not sabotages it.
Improve Conversations and Relationships
Drinking mindfully opens the door to more meaningful connection—with others and with yourself. Whether it's being more present at a dinner party or setting boundaries that feel empowering, this approach helps you foster deeper relationships and authentic conversations. Mindful sipping deepens authentic connection.
Break the Guilt-Regret Cycle
Zebra striping helps you step off the emotional rollercoaster. No more waking up with regret, anxiety, or replaying awkward moments in your head. Instead, you’ll feel more in control, clearer, and proud of how you show up—one mindful sip at a time.
Because drinking should feel good during and after.
Discover a Flexible Approach That Actually Works
No extreme rules. No pressure to quit. Just a refreshingly modern, flexible strategy that adapts to your life—not the other way around. Zebra Striping introduces “flex appeal”: a way to alternate alcoholic and non-alcoholic drinks in social settings without feeling left out or restricted.
Ready to Sip Smarter?
Robbie Jerram
Author | Mentor | Founder of The Sipping Club
Because how we drink can change how we live.
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